Kellogg's praised for wellness initiative

Kellogg's

Wellness has long been an issue of great importance to the HR managers of companies across America, and in many cases, companies selling foods and convenience goods, are those managers all the more focused on promoting a healthy lifestyle.

Now, the American Heart Association has named the Battle Creek, Michigan-based Kellogg Company - the world's leading producer of cereal - a Platinum Level Start Fit-Friendly Company for helping its employees eat better.

Under the company's wellness program, Feeling Gr-r-eat, employees can receive health screening, take risk assessments, participate in coaching programs, exercise and weight-loss challenges, and recieve free flu shots for themselves and their spouses or domestic partners.

Positive Results

The news of the award was brought to attention following a statement from Kellogg's Vice President of Benefits and Human Resources shared services, Catherine Palin, who said: "We're committed to providing the best workplace environment possible to benefit our employees' health and produce even more positive results for our company."

The great news for the cereal producers coincides with additional plans to join a coalition of 40 retailers, non-governmental organizations and food and beverage manufacturers in the launch of the Healthy Weight Commitment Foundation (HWCF), a national, multi-year effort designed to help reduce obesity – especially childhood obesity – by 2015.

According to a statement on the Kellogg's websites, the HWCF will promote the concept of energy balance – balancing calories consumed as part of a healthy diet with calories expended by physical activity – to people in the places where they spend much of their time: to consumers in the marketplace, to employees through workplace programs and to children in schools.

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