Cleveland Clinic seeks to shift the national focus from providing ‘sick’ care to promoting ‘health’ care – starting with its own employees.
In 2011, health care costs are expected to rise by an average of 8.9% for large employers. The combination of the recession’s continued impact and new costs associated with health care reform are impediments to the bottom line. In the current economic climate, continuing to provide quality benefits at an affordable rate is an increasingly difficult challenge.
A common thread woven amongst today’s benefit plan designs and health/wellness offerings is the goal of reaching a member on a personal, targeted level and finding methods to positively influence their behavior. Consumer-driven plans, health management programs, incentives/disincentives and value-based benefits are atop the popularity list. At their core, all aim to create new perspective and generate action at the member level. Many employers, however, implement these strategies without first understanding their end customer – the one who ultimately controls the end-game.
The concept of employee wellness has been around for over 30 years. However, its evolution in the last five has been by far the most impactful. Necessity is the mother of all invention and health care expenses have steadily risen in the face of flattening corporate revenues. Consequently, employers are looking for more innovative solutions to control costs and interject accountability into their employee benefit plans. Wellness programs have traditionally been seen as “niceties” or “value-adds” to health plans. Today, they should be seen as the vehicle that allows employer groups to target specific cost drivers more effectively and integrate existing programs for better impact.
With so much data available showing the benefits of healthy employees, why would any organization not want to encourage better health for its workforce? After all, healthier employees are more productive, miss less work due to illness, cost employers less for health care, and generally have a more positive outlook on life (which carries into their work). But if employee wellness hasn’t been given the attention it deserves at your company, what can you do to help create a worksite culture of health?