Uniforms for employees enhances company image

By Denine Woodrow

Did you ever stop to think how many people we see each day that dress in uniforms? In the US alone, it is estimated that 32 million employees wear uniforms. On a daily basis, we encounter a wide range of people wearing uniforms, including school children, police officers, security guards, airline stewards, hotel staff, athletes and office professionals.

Uniforms offer benefits for both employers as well as employees. Employees that wear uniforms are often more recognizable and trustworthy. Uniforms present a unified, professional appearance. They create team-minded equality and sameness. For many employees, wearing a uniform creates a sense of pride in the company for which they work.

The corporate wear industry is becoming increasingly fashion forward. For many years, the typical uniform has been predominately a 65 percent poly/35 percent cotton blend. Although these fabrics sometimes perform well in colorfastness and durability, many employees often find these garments uncomfortable and outdated. The traditional solid top and coordinating bottom are a thing of the past. Recently, corporations have enlisted famous fashion designers to help design new uniform lines. More and more companies are looking for fashionable, coordinating dress shirts and trousers to introduce “executive wear”.

The athletic and outdoor markets, which tend to quickly adopt and market new technologies, are also impacting developments in uniforms. Consumers are seeking the same performance-based technologies and comfort in their work and uniform apparel as they do in their everyday athletic and ready-to-wear garments. New technologies such as wrinkle-resist, stretch, moisture management and nano-technology are commonly requested in uniforms.

For Brooks Brothers, expansion into the corporate uniform market is a natural fit. Many retail products within the Brooks Brothers collection translate seamlessly to the corporate apparel customer.  The uniform product assortment includes the same quality dress shirts, polo shirts and sweaters that have made the Brooks Brothers’ brand so popular.

“Consumers know and trust the Brooks Brothers’ brand and respect the quality products and image we create,” says Laura Rowen, Brooks Brothers’ Director of Corporate Collections. “We see time and again that offering employees uniforms that carry the Brooks Brothers’ name boosts employee morale and yields better on-the-job performance.”

Brooks Brothers is able to leverage global resources to develop customized yet cost effective apparel tailored to fit the needs of the client with the same superior quality as items sold in a Brooks Brothers store.

Leslie Cowell of Exclusive Resorts uses Brooks Brothers for her uniform needs and notes, “I am very pleased with the uniforms program that Brooks Brothers has helped us create in many of our destinations. Our Onsite Concierges are thrilled with the quality and professional appearance of the clothing, and are proud to wear them. Our club members have also complimented us on how the quality and reputation of Brooks Brothers helps reflect the excellence we offer as the world’s leading luxury destination club.”

Uniforms have a real purpose in business: uniformed employees create a positive experience for customers and enhance the image of their companies. 

BrooksBrothers.com/corporateapparel  
Toll Free 1-866-238-5572
CorporateSales@BrooksBrothers.com  

Biography

Denine Woodrow is the Owner and Manager of dp woodrow & company, llc., a full service business development firm that works in collaboration with clients, their associates, and industry experts to provide practical and profitable solutions.