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Chairman, GDS International
Sales and the 'Talent Magnet'
A lot is written about being a ‘Talent Magnet’, either as a company, or as President. It’s all good practice – listen, mentor, reward, provide clear goals and career maps. Good practice for the employer, but what about the employee?25 May 2011
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Posted: 26 October 2010 @ 05:24
The anonymous author has liberally and rightfully quoted from the meta-analysis research study by Condly, Clark, and Stolovitch. This publication is considered by most experts to be the definitive body of work on the subject of the documented effectiveness of employee incentives.
http://www.snowfly.com/pdf/Vol16_03_46condly.pdf.
Unfortunately, the author has been very cafeteria oriented in relating the full conclusions of the research. Specifically the omission of one the major study conclusions that cash as an incentive is twice as effective as merchandise. Could this possibly be a self serving motive for the anonymity?
Brooks Mitchell, Ph.D. bmitchell@snowfly.com