In Innovate the Pixar Way, we write..."Collaboration is critical to the process of generating ideas and solving problems in any organization. At Pixar, there are literally thousands of ideas that are considered during the making of a film. As president Ed Catmull explained, 'Everyone is trying to solve these problems, and a lot of ideas are thrown out there that don't work...You get in a group of people, they look at it, you get ideas...and you come back and you make the performance better...If you think about it, this is creative problem solving.' When team members come together to find a solution to a problem, they are energized and strive to discover creative options for accomplishing their goals. They don't get trapped into thinking that an answer is the only answer."