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Issue 3

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Spencer Green
Chairman, GDS International

Sales and the 'Talent Magnet'

A lot is written about being a ‘Talent Magnet’, either as a company, or as President. It’s all good practice – listen, mentor, reward, provide clear goals and career maps. Good practice for the employer, but what about the employee?
25 May 2011

Four Keys To Hiring Right The First Time

Employee Selection & Development | www.employeeselect.com

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“I just don’t understand. I used my best interviewing techniques
and questions. I checked his references and they
were great. My instincts said, “He’s a runner.” I poured my
heart and soul into training him and now, six months later,
he’s failing miserably. I’m going to have to let him go.”
Sound familiar? It has happened to all of us.
One of the most difficult tasks a manager or entrepreneur
faces today is finding the right person for the job. Most follow
a suggested interview guide and trust their instincts. They hire the individual and hope that
with proper training and motivation, the individual will succeed. The difficulty with this approach
is that it is human nature to hire people we like and that have similar personalities to our
own.
If you are an accountant and are hiring accountants, then you probably have a 50% chance of
hiring the right person for the job. But, if you are an entrepreneur or manager, and you are hiring
for a position you have little experience in, chances are you will fail and the position will
become a revolving door. With the average hiring mistake costing a company $17,000 -
$20,000, competitive pressures make hiring right the first time a necessity.
There is a better way. At Employee Selection & Development, Inc., we have many years of
turnaround experience. We have learned that the key to productivity and profits is having the
right people in the right jobs. We call people with the skills, motivation and work ethic to do the
job Power Runners. Put the Power Runner in the job and you will have a top producer; someone
you wish you could clone. Put many Power Runners in the job and you will have a fast
growing and exciting company that is “fun” to work for; a company that your competitors wish
they could clone.
THE FOUR KEYS

  • JOB COMPATIBILITY
    The first question to answer is “Is the individual’s personality compatible with what you are
    asking them to do?” Many corporations today have career broadening assignments for their employees.
    The notion is based on the idea that the broader the experience, the better the employee.
    Unfortunately, many employees are miserable in career broadening assignments because
    their personalities are not compatible with what they are being
    asked to do. Their performance lags. They become frustrated
    and what was once a rising star becomes a management problem
    with an attitude. Usually, the employee leaves before the harried
    manager can determine the root of the problem. Doesn’t it make
    sense to determine a person’s compatibility with a new job BEFORE
    they are hired or promoted?
    How is this done? I recommend the use of our Personality Profile. First, test your most successful
    people in the position. The results will uncover their dominant personality type as well as 20
    job related traits. Our program will then model the results through a process called “Profiling”.
    This “Profiling” creates a hiring or promotion personality trait baseline by which you can judge
    whom of your applicants or employees is most compatible with the position. If you do not have
    enough employees to profile, then you can use our industrial database of baselines. We have
    profiled over 35 positions from receptionist to CEO.
  • SKILLS, KNOWLEDGE, EXPERIENCE
    The second question to answer is “Does the individual have
    the skill set to do the job?” This can be determined through
    good interviewing questions, checking references, and giving
    the applicant a skills test that is relevant to the position.
    Recent research has shown that many degreed applicants
    lack the basic skills to do the job. I sincerely recommend the
    use of a Basic Skills Aptitude test. My company uses tests
    that were developed by a Doctor of Education to specifically
    measure the applicant’s computer knowledge, math,
    spelling, vocabulary and grammar aptitude. Bottom line,
    what good does it do to hire someone who can’t open Windows, add and subtract, or compose a
    business letter? Make sure they have these basic skills before you hire.
    If you want to know if an applicant knows how to sell, I sincerely recommend the use of our
    Sales Strategy Index. It puts the applicant in typical sales situations and then measures their responses
    against a known group of top producers.
  • WORK ETHIC
    The third question we must answer is “Will the individual work?” For salaried positions, I recommend
    you rely upon the in-depth interview questions provided by the software and the questions
    below. The Interview Questions Report provides in-depth interview questions for the applicant’s
    scores that may be a problem on the job. These questions are specific to the applicant’s
    profile and not “one size fits all”. Also, below are additional interview questions to help you
    determine the applicant’s work ethic. They are here to supplement the profile report interview
    questions. Feel free to modify the questions to suit your needs.
    Mission/Sense of Purpose
    Who is the most successful person you know in our industry?
    What is your goal in life?
    Tell me about your 5-year goal? Your 10-year goal?
    For the first year or two, is there any reason why you wouldn’t be willing to commit to working
    9 am to 9 pm, three to five days a week?
    Tenacity/Perseverance
    Tell me about something you have accomplished that required great perseverance?
    Tell me about the jobs you have had that required self-discipline and perseverance?
    Tell me about something that made you decide to give up and why?
    Time Management
    Do you use a Day Timer? May I see it? (Look to see if it is filled out.)
    How do you prioritize your “To Do” list?
    Have you taken any seminars on time management? Which ones?
    Character and Credit History
    When we conduct our character and credit checks, will we find anything questionable?
    Check driving, credit, criminal, and employment history.
    Check personal references.
    For hourly positions, the questions we must answer are different.
    We want to know, “Will the applicant show up for
    work? Will the applicant steal from the company? Will the
    applicant take drugs on the job? Can the applicant accept
    supervision? What is the applicant’s attitude toward customer
    service and communication?” To measure these, I
    recommend a Work Ethic and Core Values tool that was
    originally developed for Sam Walton and his companies. It
    is now in use with over 2,000 companies worldwide. It has
    proven very effective at screening out people with absenteeism, tardiness, drug, theft, supervision,
    communication and customer service problems. It tells you if the applicant is a low, marginal
    or high risk in these areas and if their scores are below average, average or above average
    as compared to other workers.
  • RETENTION
    The final question we must answer is “If I hire this applicant,
    who inside of my organization is best to manage the
    new hire and jump start his/her productivity?” How many
    times have you hired the “right” applicant, seen them perform
    excellently during the “honeymoon”, then watched
    their productivity slowly fall into non-existence? Our company
    has been doing retention research and exit interviews
    for over 7 years. We have found that personality conflicts
    now account for 50% of the employee turnover. In a recent research project, we discovered that
    often a new hire had all the “right” ingredients for success. The new hire was then assigned to a
    manager or trainer with whom they were incompatible. The result was after 120-180 days, the
    new hire became de-motivated, disheartened and left. How can this be prevented? By making
    sure that the new hire and initial manager are compatible. You can do this by a simple comparison
    of their Personality Profile results. If the manager and the new hire are opposites in more
    than 3 or more of the 20 job related traits, you may want to assign the new hire to another manager
    or not make the hire. While opposites may attract socially, they usually fight at work. If the
    differences are not as extreme, then have an initial conference and show the new hire and manager
    how they are alike and how their differences can benefit each other. Often, just showing
    two people how they can attack a problem from their different perspectives is enough to promote
    teamwork and jump start productivity.

CONCLUSION
With hiring mistakes costing the average company $17,000-
$20,000, competitive pressures necessitate “hiring right and
promoting right” the first time. In order to do this, you must
have a complete picture of an applicant’s or employee’s
strengths and weaknesses and how they will fit into your organization.
This picture must include an assessment of their
skills, their personality, their work ethic and consideration
of compatibility with the immediate supervisor.
To see why over 900 companies worldwide are using Employee Selection and Development,
Inc.’s services to help them hire right the first time and reduce employee turnover, you are invited
to visit their website at http://www.EmployeeSelect.com. There you will be offered a
complimentary personality profile, so you can experience the power of the results. For more
information, please feel free to call 800-947-5678 or 941-739-0400.


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