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The Magazine

Issue 6

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Blog

Spencer Green
Chairman, GDS International

Sales and the 'Talent Magnet'

A lot is written about being a ‘Talent Magnet’, either as a company, or as President. It’s all good practice – listen, mentor, reward, provide clear goals and career maps. Good practice for the employer, but what about the employee?
25 May 2011

Company profile: The Motivation Show

The Motivation Show | www.motivationshow.com

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The benefits are available through MotivationConnect – a free personalized web search portal issued to each registered buyer at The Motivation Show, which meets from September 25-27, 2007 in Chicago’s McCormick Place South exposition hall. “What makes MotivationConnect so valuable is that it not only matches attendees with products, destinations and events relevant to the registrant’s interest, but it also finds other people attending the show who share the attendee’s same interests and objectives,” said Peter Erickson, Managing Director of The Motivation Show. “In many cases, these are important contacts for networking that an attendee would be unable to locate on his own.”

My Event Plan

These contacts are available through “My Event Plan,” a personalized event planner that keeps a list of companies, products, seminars, people and other resources that are of immediate value to a show registrant. “Attendees can work on ‘My Event Plan” right from their laptop,” Erickson continued. “Just click ‘Add To My Event Plan’ when you find things of value in your MotivationConnect searches, recommendations and incoming connection requests. The first email alert is sent to attendees shortly after registration is complete. Then participants in MotivationConnect can click "View My Event Plan" anytime to review their must-see list for the show. “One of its best features is that MotivationConnect lets you connect online – before the show – with the people in the show community who hold the answers to your specific questions,” Erickson said. “MotivationConnect gathers people, products and knowledge based on YOUR profile and gives YOU the ability to connect with them in advance and make appointments at the show.”

BD Metrics Technology

“MotivationConnect uses personalization technology for trade shows created by BD Metrics,” Erickson said. “In simple terms, BD Metrics has combined trade show registration programming with a system similar to the popular online matchmaking computer services available today. The result is a personalization technology that customizes the entire event around the unique needs and interests of all participants and extends business relationships and interaction 365 days a year. The technology redefines and elevates the value of the face-to-face business experience.”“MotivationConnect will help attendees realize new value from attending The Motivation Show,” Erickson continued. “We encourage everyone who registers for The Motivation Show to also sign up for MotivationConnect so that they can discover the fusion of face-to-face marketing with online communities and make the most of their Motivation Show experience.” Registration and exhibiting information for The 2007 Motivation Show is available on its website at www.motivationshow.com.


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